The Concept
Overview · Shoppable Connected TV
The screen talks. The phone shops.
ONE QR SCAN TURNS ANY BROADCAST INTO A SHOPPABLE STOREFRONT
HOW IT WORKS
Turn On Connected TVOpen CTV App
Viewer launches the streaming app on their connected TV.
PairOne QR scan
Viewer scans the onscreen code. No app install, any phone camera.
Sync< 800 ms
Every signal the TV fires mirrors instantly on the paired phone.
ActivateBuy or save
Buy Now, Save This, or wallet pass, all from the phone, mid episode.
AttributeSignal → order
Per creator, per product, per second attribution back to the channel.
WHY IT LANDS
No remote checkoutZero friction
The TV never becomes a store, the phone the viewer already holds does.
Content nativeCTV
